Logo & Brand Style Guide, Market Research, A/B Testing, Website Onboarding Redesign
For my final UI/UX certificate project, I collaborated with a team of four to redesign EFNPro’s digital presence. The goal was to modernize the brand, improve usability, and create a cohesive user experience across all touchpoints.
Logo & Brand Style Guide
Project Goal:
Redesign the company logo and develop a brand style guide to create a consistent, modern identity for EFNPro.
Design Focus:
- Clean, versatile logo that works across digital and print
- Cohesive color palette, typography, and visual elements for consistency
- Brand assets adaptable for marketing materials and web interfaces
Strategy:
We explored multiple logo concepts and iterated based on peer and mentor feedback. The style guide established rules for typography, color usage, and imagery to maintain brand integrity across platforms.
Impact:
Delivered a refreshed, professional brand identity that aligns with EFNPro’s goals and can scale across future marketing and digital initiatives.
Website Onboarding & A/B Testing
Project Goal:
Redesign the onboarding experience to make it more intuitive, engaging, and user-friendly while validating design decisions through testing.
Design Focus:
- Simplify account setup and feature discovery
- Clear hierarchy of information for faster comprehension
- Engaging visuals and micro-interactions to guide users
- Test alternative flows and layouts to optimize usability
Strategy:
We mapped the current onboarding flow, identified friction points, and created prototypes of new flows. Using A/B testing, we validated which designs improved comprehension and engagement, iterating based on user feedback.
Impact:
The redesigned onboarding experience reduced friction for first-time users, improved clarity, and supported a smoother user journey. A/B testing ensured our changes were data-driven and effective.
Market Research
Project Goal:
Understand user needs and inform design decisions through research.
Design Focus:
- Identify pain points and opportunities in the existing website
- Collect actionable insights to guide the redesign
Strategy:
We conducted surveys, competitor analysis, and user interviews to gather insights. Findings helped shape the brand redesign, website flow, and onboarding experience.
Impact:
Research informed clear, data-driven design choices and ensured that user needs were central to the project.
This project strengthened my skills in user research, collaborative design, branding, and iterative UX problem-solving, while giving me hands-on experience executing a full redesign from branding to interface.